Saudi Arabia Set to Ease 73-Year Alcohol Ban Ahead of World-Stage Events
Riyadh, Saudi Arabia – In a groundbreaking shift, Saudi Arabia is preparing to ease its long-standing prohibition on alcohol, allowing limited and controlled sales beginning in 2026. The reform comes as part of the Kingdom’s broader efforts to attract global tourists ahead of hosting Expo 2030 and the FIFA World Cup in 2034.
The alcohol ban, first implemented in 1952, has barred both citizens and foreign visitors from consuming any alcoholic beverages. However, a new policy framework is expected to grant licenses to approximately 600 select venues, signaling a major step toward modernizing the Kingdom’s hospitality sector.
Regulated Access in Tourist and Diplomatic Zones
The updated policy will enable alcohol consumption within specific five-star hotels, upscale resorts, and diplomatic compounds. Notable future-focused developments—including NEOM, Sindalah Island, and the Red Sea Project—are expected to feature licensed venues under the new system.
Only beverages like beer, wine, and cider with alcohol content below 20% will be permitted. High-proof spirits such as whiskey and vodka will remain restricted. Alcohol sales will not extend to homes, retail shops, or general public spaces, maintaining a controlled and secure environment focused on international visitors and expatriates.
Supporting Vision 2030 and Economic Growth
This strategic policy shift is a key element of Vision 2030, Saudi Arabia’s ambitious roadmap to diversify its economy beyond oil. The government aims to foster growth in sectors like tourism, entertainment, and hospitality, with this move expected to drive foreign investment and job creation.
Saudi officials stress that alcohol service will be strictly regulated, with licensed personnel, approved venues, and rigorous oversight protocols to ensure responsible consumption and preserve cultural values.
Strict Oversight and Enforcement
Authorities have emphasized that any misuse, unauthorized sales, or violations of the new alcohol policy will result in penalties. The government is determined to manage the transition carefully, ensuring that it aligns with both economic goals and social norms.
“This is not about abandoning our values,” a government spokesperson noted. “It’s about embracing the world while maintaining our identity and safeguarding public order.”
Industry Readiness and Future Prospects
International hotel chains and tourism operators are already adapting to the coming changes, with several brands reconfiguring services to comply with expected regulations. Analysts believe this evolution could mark a turning point for Saudi Arabia’s tourism appeal, opening new markets and enhancing visitor experience.
As the Kingdom prepares to welcome the world, its balancing act between tradition and transformation will likely serve as a model for other nations navigating cultural sensitivities amid globalization.