FEELD: Dating App Reports Sharp Growth as Founders Share Record Dividend
A dating app that built its identity around people seeking alternatives to conventional relationships is reporting a sharp rise in revenue, highlighting a changing and increasingly global market for online dating.
Feeld, the UK-based platform aimed at non-monogamous, queer and kinky users, reported a 32% increase in revenue to £64 million in its latest financial year.
The growth has also translated into a record dividend. Company accounts show that shareholders, including founders Ana Kirova and Dimo Trifonov, shared £3.8 million in dividends.
From 3nder to Feeld
Feeld was originally launched under the name 3nder, a name that reflected its initial focus on couples and singles interested in threesomes.
The company later changed its name to Feeld following a legal dispute with Tinder. The rebranding did not prevent the platform from continuing to expand internationally.
Today, Feeld describes itself as a platform for "the curious", positioning the service around people interested in exploring relationships and forms of connection outside traditional dating-app models.
Growth Beyond the UK
One of the most striking elements of Feeld's latest results is the geographic distribution of its business.
According to company accounts reported by the Guardian, approximately £56 million of the £64 million in revenue came from outside the UK. That means international markets represented nearly 90% of total revenue.
Mexico and Spain were identified as the fastest-growing regions, while New York, Toronto and Paris were among the cities recording user growth of more than 20%.
The figures underline how strongly Feeld's business has become dependent on international users rather than the UK market where the company was founded.
A Different Position in the Dating-App Market
Feeld's growth comes at a time when some larger dating platforms are dealing with signs of user fatigue.
Match Group, the company behind Tinder, Hinge and OkCupid, reported a decline in user numbers earlier this year. Against that backdrop, Feeld says it has benefited from interest among people looking for different approaches to relationships and dating.
Feeld's president, Kyle Brennan, has described the company's growth as part of a broader shift in how some people think about connection, relationships and personal choice.
At the same time, the company's changing user base has prompted discussion about whether the platform's original identity is evolving as more people with conventional dating preferences join it.
How Feeld Makes Money
Feeld operates on a paid-feature model. One of its principal products is the Majestic membership, which provides users with additional features such as unlimited likes, the ability to see who has liked them and advanced filters.
The platform also sells additional "pings", allowing users to express interest in another member and send a message without first establishing a match.
These premium services give Feeld several revenue streams beyond simply attracting users to the platform.
Security Issues Remain Part of the Company's History
Feeld's rapid growth has not come without challenges. In 2024, cybersecurity researchers identified vulnerabilities involving some of the platform's features.
Researchers at Fortbridge reported that sensitive information, including messages, private photographs and details concerning users' sexuality, could potentially have been accessed or modified through the vulnerabilities they identified.
Feeld said at the time that it investigated the issues and fixed them. The company said there was no evidence that customer data had actually been accessed.
Since then, the company has invested £10.5 million in technological upgrades over the past year, according to the Guardian's report.
From Startup to Profitable Global Platform
The latest accounts show how far Feeld has moved from its early days as a niche dating service.
Revenue rose to £64 million, while pre-tax profit increased from £9.3 million to £11.4 million. The dividend of £3.8 million was also significantly higher than the largest dividend reported in the company's previous accounts, which stood at £600,000 in 2024.
The numbers provide a clear picture of a company that has managed to turn a highly specialized dating concept into an increasingly international business.
What Feeld's Growth Says About Online Dating
Feeld's results do not necessarily represent the entire dating-app industry, but they illustrate how smaller platforms can find opportunities by targeting specific communities and relationship preferences.
The company's international revenue also demonstrates that niche digital platforms are no longer necessarily limited by the market in which they were created. A service founded in the UK can build a substantial business through users in North America, Europe and other regions.
Feeld's challenge now will be to maintain that growth while preserving user trust, strengthening security and managing the evolution of its community as its audience expands.